Web Marketing

Traffic, Traffic, Traffic.  This is the goal of every  website.  You've got your site and you want to scream it to the world.  The question is:  How?

The first thing to do if your site does not use it already is to start using Google Analytics®, which we set up on every client site by default.  You will hear much statistical whitewash in the web marketing field and Google Analytics® allows you to separate the hype from the reality.  Google® has done an excellent job and provides a product that allows you to understand the frequency and behaviour of your web surfers.  What's also amazing is that it's free.

In order to understand your goals and targets, you need to be able to measure success and this is an essential starting point.  We can guide you on the road to increased exposure through search engines and in understanding what generates traffic. 

We can also advise on how to run ethical email marketing campaigns and how to integrate online advertising into your conventional campaigns.  We will introduce you to Open Source solutions which can drive your online presence forward.

We can get clever and provide email campaigns that tell you which customer actually read  your direct email, whether they then visited your website and how long they spent on each page. 

To top it all off, we can also look at Google Adword® campaigns and on-line advertising.  If you would like to discuss increasing your exposure on the Web, please call us on 01970 800800.